Air NZ planes to be 'flying billboards' for Hobbit
Two Air New Zealand Boeing 777 aircraft are to be turned into "flying billboards" for the Hobbit films, the airline says. read more
View Article'Hobbit' to be a trilogy
Peter Jackson's film adaptation of "The Hobbit" will be split into three movies, the director and the studios behind the venture says. read more
View ArticleThird 'Hobbit' a bonus
Splitting The Hobbit into three films will spread the international tourism dividends for Queenstown, Otago and other filming locations in New Zealand over more years than anticipated, tourism chiefs...
View ArticleCome to Hobbit land
Southern Lakes vistas play a key role in the first stage of the new global "100% Middle-earth, 100% Pure New Zealand" campaign, which draws on The Hobbit films, Tourism New Zealand says. read more
View ArticleRelease date set for third Hobbit film
The third instalment in Sir Peter Jackson's Hobbit trilogy is set to be released in mid-2014. read more
View ArticlePromotion gaining interest
Advertisements featuring Queenstown and Southern Lakes beauty spots which star in an international Hobbit inspired promotion for New Zealand, have been watched more than 500,000 times and counting....
View ArticleHobbit poster not NZ - report
The film industry's version of JRR Tolkien's Middle Earth is being touted as "100 Per Cent Pure New Zealand" but there is also a slice of English countryside. read more
View Article'Highly impressed' by 'Hobbit' trailer depiction of NZ
Tourism New Zealand chief executive Kevin Bowler says he is "highly impressed" by the depiction of New Zealand as the "home of Middle-earth" in the second trailer for The Hobbit: An Unexpected...
View ArticleWellington 'renamed' for Hobbit premiere
Wellington will briefly rename itself "The Middle of Middle-Earth" when it hosts the world premiere of The Hobbit: An Unexpected Journey on November 28. read more
View ArticleUS comedian to appear in 'Hobbit' film
United States comedian and talk-show host Stephen Colbert will make an appearance in one of Peter Jackson's Hobbit films. read more
View ArticleHobbit stirs criticism, pride
Kiwi fans of The Hobbit are critical of the Government's and even director Sir Peter Jackson's role in the film trilogy's industrial relations dispute, a survey shows. read more
View ArticleHobbit producers deny mistreatment of animals
The Hobbit and its director Sir Peter Jackson are making headlines around the world amid allegations the production company is responsible for the deaths of up to 27 animals. read more
View ArticleNZ out to capitalise on 'Hobbit' fever
Queenstown and Glenorchy as Isengard and Lothlorien, the "ridiculously beautiful" drive between them and Hobbit-style hiking experienced in the Wakatipu are promoted in the latest evolution of Tourism...
View ArticleAnimal handler 'never meant to harm Hobbit'
A wrangler at the centre of claims animals were mistreated during filming of The Hobbit stands by his allegations, but says he never intended "tarnishing" the movie or Sir Peter Jackson. read more
View ArticlePeter Jackson 'mortified' over journalist's blacklisting
Sir Peter Jackson was "mortified" to hear that a journalist was blacklisted from covering The Hobbit premiere for writing too many negative stories about the movie. read more
View ArticleJackson races to finish final cut of Hobbit
Peter Jackson has finished his final cut of The Hobbit: An Unexpected Journey, just days out from the film's premiere in Wellington. read more
View ArticleRed carpet welcomes 'Hobbit' cast and crew
On the red carpet for the world premiere of 'The Hobbit: An Unexpected Journey' in Wellington yesterday.
View ArticleStar-gazers thrilled at red-carpet premiere
A gentle Wellington zephyr flapped flags welcoming the traveller all the way into the "Middle of Middle-earth" as Gandalf waved his wizard's staff from atop the Embassy Theatre. read more
View ArticleThe Hobbit: A visual feast of cinema
I hope those who were excited about seeing The Hobbit are still so, after all the hype and negative publicity. read more
View ArticleAir NZ wins quick benefits from Hobbit
Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release. read more
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